Bells On Fire

What is Bells On Fire?

“We are as quick as crash games, but the pattern and the feel are more like betting”

The company currently has 10 games spanning themes such as football and cars, with content deliberately based around subjects already attracting attention on social media.

That familiarity is important. Swipe Games is not asking social-media users to learn an entirely new digital language when they arrive at a casino. Its proposition is that the behaviour they already perform almost instinctively – watch, decide, swipe, repeat – can become the gaming mechanic itself.

About Bells On Fire

The CGMC reviewed a draft of the new evaluation framework during a meeting chaired by Secretary General Yeth Vinel on 4 September. 

The proposed “integrity and quality” framework aims to establish minimum conditions that operators must meet to maintain or obtain a licence, signalling a strengthening of oversight in the sector. The details of the scoring criteria and an official implementation date remain unpublished.

The timing of regulatory tightening coincides with a vigorous government campaign against scams and illicit financial activities linked to casinos. 

What is Bells On Fire?

Entain said the higher RGD had a £56 million negative impact on first-half EBITDA. In Britain, operators are dealing with government policy and higher taxes. In America, the main threat is competition. The problems are different, but they hit the same group of stocks.

Entain is trying to respond by simplifying itself. It has agreed to sell an initial 20% stake in Entain CEE for €425 million, implying an enterprise value of about €2.1 billion. The company says proceeds from the transaction and any future exit will be used to reduce debt and, subject to leverage objectives, return excess capital to shareholders.

The strategy is less about rapid growth and more about showing that a cash-generating business with falling debt and improving operations is undervalued.