Scratch To Riches

About Scratch To Riches

Banijay did not disclose any financial details, except that the acquisition would be supported by funds managed by Blackstone and Kings Park Capital.

Merkur represents the gaming and leisure division of the Gauselmann Group, a historic German family-owned enterprise specialising in gaming machines, software and casino operations across Europe. 

Earlier this year Merkur Group agreed to acquire the slots provider White Hat Studios. Merkur said the acquisition, which is subject to regulatory approvals, would “further accelerate” its US expansion, complementing its 2025 purchase of the Nevada-licensed supplier Gaming Arts.  

What is Scratch To Riches?

Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

About Scratch To Riches

The Walking Wild sits at the core of the game’s storm identity, with Wild symbols moving across the reels between spins to create additional win chances. It’s a well-established mechanic across the industry. REEVO uses it here as the connective tissue between the game’s theme and its base play.

The Bingo Feature adds a structured collect-style layer to the slot

The more distinctive choice is the Bingo layer. The Bingo Feature adds a structured collect-style layer to the slot, and together with the game’s broader Collect mechanics, it gives players more ways to build momentum during the session.