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Kalshi, Robinhood, Crypto.com and DraftKings’ own prediction-market operation are all competing for activity around sporting events. Beynon says prediction markets are having a larger effect on valuations than on fundamentals so far.
The existence of a new competitor does not automatically mean sportsbook revenue will collapse. But valuations do not require proof of collapse to fall. A loss of confidence in future growth can be enough.
And now sportsbooks are joining the prediction market race themselves. DraftKings has moved into the market, while Flutter is also developing its presence. That could make prediction markets an additional source of revenue rather than a straightforward threat.
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The ARGN’s launch follows the inaugural Africa Safer Gambling Week earlier this month.
Hosted by the African iGaming Alliance, the week brought together a range of stakeholders in the African sector.
CEO Peter Kesitilwe recently told iGB he hopes the first Africa Safer Gambling Week will be the beginning of a new era of collaboration that boosts player protection efforts.
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SunBet launched in Namibia in May, with Bede Gaming powering its platform.
SunBet also utilises Bede Gaming’s platform in its other two markets of South Africa and Botswana, the latter of which it entered in 2024.
At Sun International’s Capital Markets Day, the company also revealed it was assessing expansion opportunities in Zambia, Kenya and Ghana.
