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James Monk, founder of sports data and streaming provider Catalist Sports, has witnessed that dependence directly. Catalist supplies ITF tennis data to Kalshi and Polymarket and has an exclusive US sports-streaming agreement with Kalshi.
The company must also provide data to the firms making markets on those events.
“If we just sold the data to Kalshi in order to list the markets but no one was coming in and placing liquidity, there’s no point in them listing the markets,” Monk said. “We also need to supply the data to the market makers to inform their models.”
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Playtech also tracks its DEI achievements. According to Sophie Yaxley, the company’s global Centre of Excellence director, female representation within Playtech’s leadership rose from 23% in 2021 to 32% in 2025.
“Ultimately, our focus is not only on representation, but on fostering an environment where everyone has the opportunity to contribute, develop and succeed,” Yaxley says.
A key question around DEI has long been how the gambling sector can attract diverse talent. Increasingly, however, attention has shifted to whether it can retain the people it attracts.
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As of Sept. 17, 31 licensed iGaming operators are officially live and accepting wagers across the province.
Oxibet is not among the licensed entities. Furthermore, Alberta’s regulatory standards strictly prohibit active commercial athletes like Davies from appearing in gambling advertisements, with narrow exceptions reserved exclusively for responsible gambling public service announcements.
The post Deepfake Alphonso Davies Gambling Ad Highlights Alberta’s Underground iGaming Fight appeared first on Casino.org.
