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“Having spent more than two decades in key operating and financial leadership roles at Bally’s, George has been instrumental in developing our business model, asset portfolio and growth strategy,” Reeves said.

“He steps into the interim role supported by an experienced finance organisation and I am confident that our reporting, controls and capital markets work will continue without disruption.”

Bally’s shares plunged 26% on 17 August despite a solid Q2 in which group revenue rose by 20% year-on-year to €792.2 million.

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As previously reported, Mulberry Street is currently scouting a new Strip location.

A private steakhouse and lounge is being planned for the $2 billion Athletics ballpark rising from the former Tropicana demolition site on the Strip. The Athletic Club will only be accessible to season ticket holders and their guests during games and other stadium events.

The venue, to be located directly behind home plate at field level, is projected to debut along with the ballpark in February 2028.

Renowned restaurateur Will Guidara—celebrated for his tenure co-owning New York City’s three Michelin-starred Eleven Madison Park and pioneering the “Unreasonable Hospitality” movement—is spearheading the design.

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Eilers & Krejcik Gaming (EKG) estimates that bettors will plunk down $40.5 billion on the NFL this season through regulated channels. Traditional sportsbooks are projected to capture $31.7 billion of that total, compared to a handle analog of $8.4 billion for prediction markets—a 79% to 21% split in favor of legacy operators.

Handle analog is a metric used as a cleaner comparison between sportsbooks and prediction markets because the latter’s volume doesn’t compare evenly with sportsbook handle.

Based on its projections, EKG sees the overall sports wagering industry growing 8% year-over-year, outpacing the current baseline growth rate of 5% (a figure that strips out temporary boosts from the 2026 World Cup).