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Playtech revenue increased 10% year-on-year in its H1 to €425.1 million, powered by what the company described as “exceptional growth” for its B2B business in North America.
Revenue from the US and Canada surged 161% year-on-year to €56.9 million.
The company’s adjusted EBITDA also rose 77% to €162.5 million, with B2B accounting for €128.1 million of that total.
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Rossi argues that there is no single ingredient behind the operator’s success in Peru. Betsson has made Peru a key growth market in LatAm, which for the first time in Q2 took over as its largest region by revenue, accounting for 36% of its Q2 revenue at €310.2 million.
“I always like to say that it’s a mix of different factors,” Rossi suggests. “As a matter of fact, Peru has always been one of our driving markets in LatAm, and you always have the attention from the business to be kept on a quite substantial level of investment.
“But that is not just marketing. It also goes into product and into the way that you develop your offering and how you localise what you present or you offer to your customers. And without leaving out local talent, because of course the success also comes from the level of understanding of the market and the cultural embracement and to understand what the customers are really looking into when they have to choose between operators.