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Shuffle does not hold a licence to operate in the UK.
Meanwhile, Stake continues to feature on the sleeve of Everton’s kits, despite ceasing operations in the UK in early 2025 amid a Gambling Commission investigation into its advertising.
Other clubs that hold agreements with unlicensed operators include Chelsea (8XBet), Tottenham Hotspur (VSBet) and Nottingham Forest (FUN88).
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Quarterly data from January to March 2026 reinforced this trend, with online verticals generating £2.2 billion, and remote casino alone accounting for 68.3% (£1.5 billion) of that total.
The first quarter of 2026 saw a total industry GGY of £4.4 billion including lotteries, or £3.4 billion excluding lotteries.
As of 31 March 2026, there were 2,154 licensed gambling operators, marking a 1.1% decline on the previous year. However the number of separately licensed gambling activities edged up 0.4% to 3,097.
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On Wednesday, a CFTC deputy general counsel posted an ad on LinkedIn for a senior position with the commission. It appears that the attorney is seeking assistance in crafting formal rules for event contracts, a set of regulations he described as the “most impactful” the commission has written “in decades”.
The Polymarket ad campaign debuted less than 48 hours before Wednesday’s NFL regular-season opener. The matchup is a rematch of last season’s Super Bowl as the Seattle Seahawks host the AFC Champion New England Patriots.
Last February in Santa Clara, the Seahawks held the Patriots scoreless through three quarters en route to a 29-13 win. That said, the defending champions are not the favourites to win the Lombardi Trophy this year. Nearly every US operator has installed the Los Angeles Rams as the overwhelming choice to capture the title.
